CYCLE OF GOODNESS®
“No one prospers
without rendering benefit to others.”
As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, President Yoda was most concerned with the aspect, and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the prosperity of clients and business partners and make it possible to contribute to society. This type of thinking is referred to as the “Cycle of Goodness” and has always served as the foundation of our business activities. We have inherited this way of thinking, and have established it as YKK Philosophy.